integration of the promising results into a new circular economy model. Main innovations:
- new logistic system combining distributed waste collection/pre-treatment plants (spokes) with centralized processing facilities (hubs);
- technological and value chain optimization to achieve maximum efficiency;
- new business model validated by crucial economic actors
demonstration of the higher efficiency in waste management of AHP waste, reducing environmental impact and drastically increasing its value, compared to current models
monitoring and validation of the substantial environmental benefits through a full Life Cycle Analysis (LCA)
demonstration of the industrial feasibility of the H&S model, through the realization of a full pilot (1 HUB + 1 SPOKE + 2 innovative technologies), production, testing and certification of 4 final FMCG products (Swiffers, bed pads, printing paper, plastic pellets), substituting for the first-time virgin materials with SRMs coming from AHP, following a set of strict tests and validation with production companies and panels of final customers
validation of the business sustainability of the H&S model, through a complete business plan, including market and techno-economic analysis, LCA, profit/loss and cash flow forecasts
setting up and ensuring sound replicability and transferability through value chain assessment, pre-commercial agreements and strategic alliances, with the aim of reaching 17 replication plants in Europe (15 Spokes and 2 Hubs) after 5 years from the project ' s end
informing and supporting the regulatory and policy process with the provision of guidelines and best practices for AHP End of Waste criteria in Europe
increasing awareness of improved eco-innovative solutions in the general public, policymakers and industry, focusing on the environmental and economic advantages as well as on the technical feasibility
